Transactional emails are messages that are sent in response to an action a user takes on a website or app. They contain data or content that is specific to that user and are usually sent to individuals individually. Examples:
In general, recipients expect to receive transactional emails; and in many cases they will actively refresh their inbox until the message arrives.
Transactional emails contain user-specific content and are usually sent to individuals one at a time, while marketing emails (also called promotional, broadcast, commercial or mass emails) are mass mailings of the same message to many recipients at the same time. The most common types of marketing emails include:
Most companies send both transactional and marketing emails and rely on a combination of marketing automation, email marketing, CRM and email delivery services to connect with their audience. It is also possible to combine marketing, sales and transactional messages together on one platform and we can do it all for you here at Local Leads Generation.
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