Upselling is a sales strategy that involves encouraging customers to buy a higher version of a product than they originally intended to buy. Because acquiring new customers can be much more expensive than selling to existing ones, companies often use techniques such as upselling to increase sales revenue. For example, a salesperson might show a customer a luxury model car next to a base model, or point out the benefits of an upgraded computer with a faster hard drive. Upselling is often confused or used interchangeably with cross-selling, which is the practice of offering customers additional products to complement an existing purchase. An example of cross-selling would be recommending speakers for a computer, rather than an upgraded version of the computer itself. Here at Local Leads Generation, both upselling and cross-selling are ways to increase sales to existing customers.
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